(BlackTree TV - Los Angeles) Jamaal Finkley sits down with Morgan Spurlock to talk about his unique documentary The Greatest Movie Ever Sold. It was two years ago when we first got the idea to make POM Wonderful Presents: The Greatest Movie Ever Sold. It began with a conversation between me and my producing partner and co- writer, Jeremy Chilnick, where we talked about the TV show Heroes and their less than subtle inclusion of the Nissan Rogue into the show's storyline. We then started talking about all the big summer movies, from Transformers to Iron Man to James Bond, and about how all those product placements were more than just advertisements for products, they were tools that made these movies' footprints and awareness even bigger ... these ―co-promotions helped turn them into blockbusters. And we wondered, if a little movie, even a documentary, had the same type of partnerships and co-promotion opportunities, could it have a bigger presence? Would it have the same influence? Could a doc reach the same level of awareness and marketability of a summer blockbuster? Would it be a ―doc-buster? Brands are everywhere these days. It seems like I can't go to any event these days without someone ―sponsoring it. Sporting events, concerts, anything. So, why not a movie? Better yet, why not a movie that examines the whole phenomenon that is actually paid for by the companies themselves. That was the jumping off point. Now product placement isn't a new phenomenon. In the 1800s ...
Keywords: Morgan Spurlock, The Greatest Movie Ever Sold, Product Placement, Advertisement, blacktree TV, blacktree Media, Black, Jamaal Finkley
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